Skift Take: New CEO Dominic Dragisich says Choice’s build-and-buy era is over. His formula is to grow U.S. room count, close the revenue-generation gap with peer brands like Wyndham, and sell real estate it doesn’t need to own.
Skift Take: New CEO Dominic Dragisich says Choice’s build-and-buy era is over. His formula is to grow U.S. room count, close the revenue-generation gap with peer brands like Wyndham, and sell real estate it doesn’t need to own.