Skift Take: Appetite for an experiences roll-up has long existed, but Covid put plans on ice. Now P&Ls have had a chance to rebound, and the timing is perhaps even better today, with experiences positioned as a counter-AI play.
Skift Take: Appetite for an experiences roll-up has long existed, but Covid put plans on ice. Now P&Ls have had a chance to rebound, and the timing is perhaps even better today, with experiences positioned as a counter-AI play.