Skift Take: Google’s agentic hotel booking is finally launching in AI Mode, nine months after it was first teased. Skeptics may see it as a redux of the shuttered Book on Google tool, but here’s why the company thinks it has a better shot.
Skift Take: Google’s agentic hotel booking is finally launching in AI Mode, nine months after it was first teased. Skeptics may see it as a redux of the shuttered Book on Google tool, but here’s why the company thinks it has a better shot.